What to Look For When Hiring a Web Design Service

If you are planning on having the online presence of a business upgraded with a completely fresh website it will pay to be highly selective when it comes to choosing a web design service. In order to achieve business growth you really want to match the qualities of the web development service with the desired ambition and functions expected of a website. A well devised and planned website has the potential to make it easier to reach the desired sales targets and related marketing objectives.

Here are several of the steps involved in the process of hiring a skilled and responsible website development service:

Locate a design service

If you are able to rely on personal referrals or word of mouth, this is likely to offer the most efficient way of locating a reliable web design service. But, if you don’t have this opportunity you can use the Internet to search for the companies that seemed to be offering the type of design service you require. You might wish to look at the locally based companies or outsource overseas for getting the right service. If you are able to find positive comments next to a company’s name when conducting the research this is likely to be a good indication that you have located a reliable design web service.

Initial contact

In order to get an idea of the available options, arrange an initial interview with different web design companies in order to discuss your specific requirements in more detail. In the interview you might wish to use instant messaging or email in order to establish whether a web development company is able to offer the skills and experience that you need. A web design company really needs to have experience working on similar types of projects.

Inspect the Portfolio

One of the most effective ways to determine a web design companies qualities is to check the portfolio of previously completed work. On many occasion, you will find that a companies main website features a portfolio tab which will give you access to review the design capabilities of the web development service. If the websites featured in the portfolio are similar or close to what you are hoping to have designed, this is a good indication that you have located a potential design service.

It will always benefit to be careful in the process of choosing a web design company to make sure that the process runs as smooth as possible, and the result provides a website that is created in accordance with your initial specifications.

Guide to SEO Friendly Web Design Service

Websites are considered as the virtual face of the businesses and especially for the online businesses, it is imperative to have a website that has user friendly attributes and defined navigational tools. However, existence of a website sans traffic is of no use and hence it is important to make a website search engine friendly. There are several aspects that account for the website’s visibility in the World Wide Web and in this regard, search engine optimization service helps a website to gain prolific online presence, while improving its organic rank. SEO service incorporates some on-page as well as off-page techniques which are implemented to make a website indexable to search engine crawlers. SEO friendly web design is one of the vital processes which lay the foundation of an all inclusive SEO campaign.

There are certain fundamental features that hold the key to successful SEO friendly web design services.

Say NO to Flash – To make your webpages search engine friendly, it is strictly recommended that you do not use flash designs. Undoubtedly, flash designs are visually appealing, but the search engine spiders find it difficult to crawl through the flash designs. The content within the flash designs are hence ignored. However, if you wish to use Flash in your website, make sure you include alternative textual description for the flash file, but never develop the entire website using Flash. For adding that touch of visual elegance for the visitors, you can link an option to view the entire website in Flash. For SEO friendly web design using Flash is not recommended.

Say NO to Frames – Search Engine spiders, as in flash, find it difficult to crawl through the website which uses frames. The content inside the frames are not viewed by the search engine spiders. However, if you deem usage of Frames an absolute necessity, then you can use the and tag. Using this tag, the search engine spiders can index some of the page content, at the least.

Keyword Insertion – There are many top-notch SEO companies which often ignore the benefits of proper keyword usage in the titles and Meta descriptions of the pages. Whereas, many SEO companies rendering affordable web development services stick to this simple guideline to deliver better result. In SEO friendly web design services, it is necessary to inert the keywords in the page title. Search Engines consider the first 65 to 67 characters of the title. So, it is important to keep the title within this number and have the targeted keywords incorporated. It is suggested not to stuff the title with excessive use of keywords; rather, the density of the keywords should be uniform. Same thumb rule is applicable in the page description. The characters fetched by the search engines in page’s description is 165, you should keep the limit as it is, with the primary keywords mentioned within.

It is recommended to use keywords in the URLs of the webpages and also in the directories and folders of the website. For example, if your webpage describes your company’s affordable web development services, then you can use this optimized filename – ‘yourwebsite.com/ affordable web development services.php’.

It is also imperative to use researched keywords in the heading tags of the web pages. No matter if its h1 tag, h2 tag or h3 tag inclusion of the researched keywords in the header tags will assist in increasing the relevance of the researched keywords on web pages this will ultimately help in better ranking of the webpages.

CSS Navigation and CSS Stylesheets: Using CSS drop down navigation and CSS stylesheets are two most important practices in SEO friendly web design service. Using the CSS navigation will make the texts crawlable and indexable by the search engine spiders. Flash or JavaScript will not allow this functioning. CSS Navigation shall help the search engine spiders to index the information used in navigational menu, and shall also help the spiders follow the hyperlinks used in your webpages. For gaining better visibility in search engine’s crawling, you can include a multi-level CSS drop down navigational menu.

CSS stylesheets is another beneficiary feature used in SEO friendly web design service. CSS Stylesheets facilitate quick loading time of the webpages. The search engine spiders can crawl the website at a faster pace.

Say No To Hidden Texts: Considered as one of the black hat SEO techniques, using hidden texts could penalize your website or even ban it from the SERPs. You should make sure that the body text in the pages should not be of the same color as the background text.

Use ‘Alt’ Tags: In SEO friendly website design it is necessary to use the ‘Alt’ tags for images and keep the textual information out of images. As the search engine spiders cannot determine the image the ‘Alt’ tags help the spiders by providing them additional information which they can index. You can also use the keywords in the ‘alt’ tags.

No Text in Images: Texts should not be included within an image. This will increase the load time of a page and harm the SEO perspective. Use CSS layers in the CSS stylesheet to position the texts on top of the image. This will help the image to download more quickly and also make the text on top of the image crawl-able and indexable by the search engine spiders.

SEO friendly website design is one of the crucial aspects of in SEO campaigns. Rightful implementation of the above mentioned web designing tips will not only make your website beautiful but will also make your site search engine friendly.

Why You Need to Partner With A Professional Website Development Company

Today, everyone is turning to the internet to get things done: learning new things, catching up with the latest movie, listening and downloading their favorite music, buying goods and services and lots more. This makes it a necessity for anyone or business that wants to get noticed to go online. However, just like they say, what is worth doing, is worth doing well; thus, if you need to go online, you have to get it right from the beginning. This is why you need to partner with a professional website development company.

However, lots of business owners do not have enough money to when getting started. This forces them to want to do everything by themselves. They work on their products all alone, they develop their marketing plan by them themselves, and even make attempts to build their website by themselves. Hmm, this could be very dangerous but they are just left with little options. They just want to get things started. Well, if you find yourself in this position, I advice that you find a low budget web development company and partner with them to handle your website, if you indeed desire positive results. Never try to build your website yourself, unless you know what you are doing. Remember that what you “Garbage in” is what you “garbage out”. Website development requires skill, and not every Tom, Dick and Harry can do it. Even if you decide to take a crash course or you just resort to online tutorials to do it yourself, there is much more to running a profitable website that just building the website.

Maybe i need to point out that after your website is developed, you still need traffic to sell. Again remember that you do not have enough money, so, paid advertising is definitely not an option at all. This still boils down to the fact that you will resort to organic traffic to make sales happen. It can only be possible if your website is highly optimized to rank well on search engines. You see why its a most to higher a professional web developer.

My simple advice is this, find a professional website development company that fits your need and budget and partner with them. There are quite a number of professional website development companies out there that focus on small businesses. Look for one of them and let them take care of your website needs, while you concentrate on your business itself.

Here are 3 reasons why you should get a professional website developer to handle your website development

1. When you hire professional web developer to handle your website, yo no longer need to worry about the technicalities and headaches involved with website development. You just have your finished website handed over to you. This enables you to be more focused and have more time to spend on your actual business strategy.

2. The web developer in question are professionals so they are good at what they do. By letting them do your web design jobs, you won’t have to worry when problems come up because you can always get them to fix it for you. Again, they will be able to pin point the problem and fix it faster than you probably will be able to.

3. The work you pay for will turn out more professional than what you can achieve because the professional web developer has been doing it longer than you have. Remember that this is what they do for a living so they have to be good!

Bottom-line, Do not just work your business, but grow your business too!