Improve Your Website’s Bounce Rate With These Web Programming Guidelines

The success of your business website depends on the time your target audience spends on your site. If your website’s bounce rate is high, you need to inspect the reasons and rectify them to make your website successful. Your website’s bounce rate can increase depending upon a number of web development mistakes. It can be bad design, an unorganized navigation system or longer website loading time. Here are some tips for you to decrease your website’s bounce rate.

  1. Check Your Website Design-
  2. When a visitor comes to your site for the first time, he gives high importance to your layout design and content. If he likes your homepage design, he will go deeper into your site and explore the services/products you offer.
    Therefore, you must design a professional layout to retain your visitors’ attention. Check the colors, contrast and readability of your site. Bad color combination and unprofessional fonts can diminish your website’s visual appeal. You should also check your website content for grammar and spelling mistake. Make sure that your website design is attractive enough to hold the viewers’ attention.

  3. Make Your Website Lightweight-
  4. Visitors won’t wait for a long time to see your website. If your website takes too much time to appear, they will simply skip it. You must optimize your site for faster page loading. Eliminate Flash elements and use fewer images to make your website faster.

  5. Simplify the Navigation System-
  6. Poor navigation is one of major reasons behind high bounce rate. Always place the main navigational links above the page fold to help your visitors easily find them. If you use a drop down menu in your site, make sure that the main categories and sub categories are properly placed in the menu bar.
    The call to action button and message must be placed distinctively to grab the viewers’ attention. Don’t use more than one call to action per page.

  7. Tell Your Visitors What You Offer-
  8. Your target audience reads your “about us” page to get an idea of your business. You must clearly write what products or services you offer and win your customers’ trust. It may not improve your bounce rate instantly, but a transparent “about us” page helps you establish your brand identity and thus, gradually your website’s bounce rate decreases.

  9. Easy Searching Option-
  10. You should embed a search tool in your website to make it user friendly. When you have a 50-60 page large ecommerce website, your visitors don’t have the time to check all the pages to find out their favorite products. The search tool helps them find products instantly and they spend more time in your site.

  11. Use Keywords Intelligently-
  12. When you write your website content, use relevant keywords in it. Keywords not only improve your search engine ranking, but it also helps you attract your target audience. When the visitors scan your website content and find proper keywords, they understand that they have reached their destination.

  13. Don’t Force Registration-
  14. Some websites show a registration form as soon as you type their URL and they don’t allow you access their homepage until you sign up. This is one the biggest mistake you can make. If you force your visitors to sign up, they will simply leave your site.

  15. Avoid Pop Ups and Use Less Advertisements-
  16. Pop ups are extremely irritating and can drive your visitors away from your site. Therefore, you must remove all the pop ups from your site.

Advertisements are one of the major sources of revenue and if you can’t remove all the advertisements from your site, at least minimize the number of advertisements to give your website a clutter free look.
You should follow the aforementioned guidelines to improve your website’s bounce rate. However, don’t try to make the necessary changes on your own. Hire a professional website development company to make your site user friendly.