10 Important Tips for Improving Web Accessibility

While designing a website, one factor that most of us overlook is good web accessibility. But a professional web development agency does not ignore the importance of this factor because they know how critical it is to attain the success of a website.

It is an acceptable fact that a more accessible website can make the browsing experience better for everyone. Looking at the number of ways users’ access web these days, it is a must that effective and functional websites should be developed to cater to the needs of internet users. There are a number of ways by which the accessibility of a website can be improved. Some of them have been mentioned below to help you understand them better.

Using meaningful title attributes – A professional custom website development company uses meaningful title attributes that explain where the hyperlink will take the user who clicks on it. These title attributes must be used as short summaries for better utility.

Placing essential elements higher on the web pages – For improving web accessibility of a website; all the essential elements must be placed on the main areas of the web pages so that it catches the attention of the users in the first instance.

Correct use of headings – Headings are considered as the outline of a web page and must be used correctly.

Distinctive and meaningful titles of the pages – Using distinctive page titles will help the users differentiate different pages of your website.

Use of skip navigation – Skip navigation is used to allow users to find the information that they are interested in.

Labeling input elements – A reputable website development agency India labels the input elements on web pages with meaningful and descriptive texts for better accessibility.

Testing web pages with CSS and JavaScript disabled – Testing website pages with CSS and JavaScript helps web professionals to see whether website pages are organized in an optimum manner or not.

The nature of the font size – Using relative font sizes expressed in percentages will allow the users to make the text smaller or larger as per their requirement.

Elaborating the select menu – Explaining the select menu will allow the users to search better what they are looking for.

Using meaningful colors – Using meaningful colors will help a user access the different website pages of your website in a better way.

The above mentioned points will no doubt help you create different web pages that will provide maximum web accessibility to the users.

Improve Your Website’s Bounce Rate With These Web Programming Guidelines

The success of your business website depends on the time your target audience spends on your site. If your website’s bounce rate is high, you need to inspect the reasons and rectify them to make your website successful. Your website’s bounce rate can increase depending upon a number of web development mistakes. It can be bad design, an unorganized navigation system or longer website loading time. Here are some tips for you to decrease your website’s bounce rate.

  1. Check Your Website Design-
  2. When a visitor comes to your site for the first time, he gives high importance to your layout design and content. If he likes your homepage design, he will go deeper into your site and explore the services/products you offer.
    Therefore, you must design a professional layout to retain your visitors’ attention. Check the colors, contrast and readability of your site. Bad color combination and unprofessional fonts can diminish your website’s visual appeal. You should also check your website content for grammar and spelling mistake. Make sure that your website design is attractive enough to hold the viewers’ attention.

  3. Make Your Website Lightweight-
  4. Visitors won’t wait for a long time to see your website. If your website takes too much time to appear, they will simply skip it. You must optimize your site for faster page loading. Eliminate Flash elements and use fewer images to make your website faster.

  5. Simplify the Navigation System-
  6. Poor navigation is one of major reasons behind high bounce rate. Always place the main navigational links above the page fold to help your visitors easily find them. If you use a drop down menu in your site, make sure that the main categories and sub categories are properly placed in the menu bar.
    The call to action button and message must be placed distinctively to grab the viewers’ attention. Don’t use more than one call to action per page.

  7. Tell Your Visitors What You Offer-
  8. Your target audience reads your “about us” page to get an idea of your business. You must clearly write what products or services you offer and win your customers’ trust. It may not improve your bounce rate instantly, but a transparent “about us” page helps you establish your brand identity and thus, gradually your website’s bounce rate decreases.

  9. Easy Searching Option-
  10. You should embed a search tool in your website to make it user friendly. When you have a 50-60 page large ecommerce website, your visitors don’t have the time to check all the pages to find out their favorite products. The search tool helps them find products instantly and they spend more time in your site.

  11. Use Keywords Intelligently-
  12. When you write your website content, use relevant keywords in it. Keywords not only improve your search engine ranking, but it also helps you attract your target audience. When the visitors scan your website content and find proper keywords, they understand that they have reached their destination.

  13. Don’t Force Registration-
  14. Some websites show a registration form as soon as you type their URL and they don’t allow you access their homepage until you sign up. This is one the biggest mistake you can make. If you force your visitors to sign up, they will simply leave your site.

  15. Avoid Pop Ups and Use Less Advertisements-
  16. Pop ups are extremely irritating and can drive your visitors away from your site. Therefore, you must remove all the pop ups from your site.

Advertisements are one of the major sources of revenue and if you can’t remove all the advertisements from your site, at least minimize the number of advertisements to give your website a clutter free look.
You should follow the aforementioned guidelines to improve your website’s bounce rate. However, don’t try to make the necessary changes on your own. Hire a professional website development company to make your site user friendly.

Use These Criteria To Choose E-Commerce Web Designers In London

Silicon Roundabout is the IT Hub in London, which is equivalent to Silicon Valley in San Jose, California. Located in East and Central London, this region houses a large number of web business companies. Of course, you can find web designers in other areas of London as well, but Silicon Roundabout is where you would find the largest cluster of IT companies in the city. If you are looking for e-commerce web developers in London, you have come to the right place.

At the very outset, you need to understand that e-commerce sector is much different from regular web design. E-commerce encompasses a whole range of sophisticated technologies related to handling monetary transactions online. Regular web designers would normally not suffice for building e-commerce sites. You need to specifically look for e-commerce web designers. Here is a list of criteria that you can use to choose e-commerce web designers in London.

1. Check to see if the company is located in or around the Silicon Roundabout. Although a number of good web-related companies exist outside this region as well, you can rest assured about quality if you can find a service within the IT Hub.

2. Ensure that the company you choose is not just a regular web design company, but one that specializes in creating e-commerce web sites.

3. Enquire if their payment gateway can handle the British Pound, the Euro and any other currency that you might be interested in. Many payment gateways predominantly handle only the US dollar. Therefore, ensure that the web developer can offer an e-commerce solution that can handle the currencies of your choice.

4. A website that deals with money transactions has to be extremely secure. Credit card data and other vital information flow to and fro during a financial transaction online. The website needs to incorporate Secure Sockets Layer or SSL in order to protect all online transactions. Data that travels between the client and the server over an SSL-equipped site is encrypted and therefore very secure. Check to see if the web designer can build your site incorporating SSL technology.

5. Ask the designer to provide a list of past customers, and see if you can spot reputed companies in London that have used their services. If their clientele includes a sizeable number of high profile companies, then you can be assured of quality service.

When you are looking for e-commerce web designers in London, use these criteria to choose the most appropriate service to build your site. Spending some time to choose the right designer would pay rich dividends in the long run.