Guide to SEO Friendly Web Design Service

Websites are considered as the virtual face of the businesses and especially for the online businesses, it is imperative to have a website that has user friendly attributes and defined navigational tools. However, existence of a website sans traffic is of no use and hence it is important to make a website search engine friendly. There are several aspects that account for the website’s visibility in the World Wide Web and in this regard, search engine optimization service helps a website to gain prolific online presence, while improving its organic rank. SEO service incorporates some on-page as well as off-page techniques which are implemented to make a website indexable to search engine crawlers. SEO friendly web design is one of the vital processes which lay the foundation of an all inclusive SEO campaign.

There are certain fundamental features that hold the key to successful SEO friendly web design services.

Say NO to Flash – To make your webpages search engine friendly, it is strictly recommended that you do not use flash designs. Undoubtedly, flash designs are visually appealing, but the search engine spiders find it difficult to crawl through the flash designs. The content within the flash designs are hence ignored. However, if you wish to use Flash in your website, make sure you include alternative textual description for the flash file, but never develop the entire website using Flash. For adding that touch of visual elegance for the visitors, you can link an option to view the entire website in Flash. For SEO friendly web design using Flash is not recommended.

Say NO to Frames – Search Engine spiders, as in flash, find it difficult to crawl through the website which uses frames. The content inside the frames are not viewed by the search engine spiders. However, if you deem usage of Frames an absolute necessity, then you can use the and tag. Using this tag, the search engine spiders can index some of the page content, at the least.

Keyword Insertion – There are many top-notch SEO companies which often ignore the benefits of proper keyword usage in the titles and Meta descriptions of the pages. Whereas, many SEO companies rendering affordable web development services stick to this simple guideline to deliver better result. In SEO friendly web design services, it is necessary to inert the keywords in the page title. Search Engines consider the first 65 to 67 characters of the title. So, it is important to keep the title within this number and have the targeted keywords incorporated. It is suggested not to stuff the title with excessive use of keywords; rather, the density of the keywords should be uniform. Same thumb rule is applicable in the page description. The characters fetched by the search engines in page’s description is 165, you should keep the limit as it is, with the primary keywords mentioned within.

It is recommended to use keywords in the URLs of the webpages and also in the directories and folders of the website. For example, if your webpage describes your company’s affordable web development services, then you can use this optimized filename – ‘yourwebsite.com/ affordable web development services.php’.

It is also imperative to use researched keywords in the heading tags of the web pages. No matter if its h1 tag, h2 tag or h3 tag inclusion of the researched keywords in the header tags will assist in increasing the relevance of the researched keywords on web pages this will ultimately help in better ranking of the webpages.

CSS Navigation and CSS Stylesheets: Using CSS drop down navigation and CSS stylesheets are two most important practices in SEO friendly web design service. Using the CSS navigation will make the texts crawlable and indexable by the search engine spiders. Flash or JavaScript will not allow this functioning. CSS Navigation shall help the search engine spiders to index the information used in navigational menu, and shall also help the spiders follow the hyperlinks used in your webpages. For gaining better visibility in search engine’s crawling, you can include a multi-level CSS drop down navigational menu.

CSS stylesheets is another beneficiary feature used in SEO friendly web design service. CSS Stylesheets facilitate quick loading time of the webpages. The search engine spiders can crawl the website at a faster pace.

Say No To Hidden Texts: Considered as one of the black hat SEO techniques, using hidden texts could penalize your website or even ban it from the SERPs. You should make sure that the body text in the pages should not be of the same color as the background text.

Use ‘Alt’ Tags: In SEO friendly website design it is necessary to use the ‘Alt’ tags for images and keep the textual information out of images. As the search engine spiders cannot determine the image the ‘Alt’ tags help the spiders by providing them additional information which they can index. You can also use the keywords in the ‘alt’ tags.

No Text in Images: Texts should not be included within an image. This will increase the load time of a page and harm the SEO perspective. Use CSS layers in the CSS stylesheet to position the texts on top of the image. This will help the image to download more quickly and also make the text on top of the image crawl-able and indexable by the search engine spiders.

SEO friendly website design is one of the crucial aspects of in SEO campaigns. Rightful implementation of the above mentioned web designing tips will not only make your website beautiful but will also make your site search engine friendly.

#EANF#

#EANF#

Improve Your Website’s Bounce Rate With These Web Programming Guidelines

The success of your business website depends on the time your target audience spends on your site. If your website’s bounce rate is high, you need to inspect the reasons and rectify them to make your website successful. Your website’s bounce rate can increase depending upon a number of web development mistakes. It can be bad design, an unorganized navigation system or longer website loading time. Here are some tips for you to decrease your website’s bounce rate.

  1. Check Your Website Design-
  2. When a visitor comes to your site for the first time, he gives high importance to your layout design and content. If he likes your homepage design, he will go deeper into your site and explore the services/products you offer.
    Therefore, you must design a professional layout to retain your visitors’ attention. Check the colors, contrast and readability of your site. Bad color combination and unprofessional fonts can diminish your website’s visual appeal. You should also check your website content for grammar and spelling mistake. Make sure that your website design is attractive enough to hold the viewers’ attention.

  3. Make Your Website Lightweight-
  4. Visitors won’t wait for a long time to see your website. If your website takes too much time to appear, they will simply skip it. You must optimize your site for faster page loading. Eliminate Flash elements and use fewer images to make your website faster.

  5. Simplify the Navigation System-
  6. Poor navigation is one of major reasons behind high bounce rate. Always place the main navigational links above the page fold to help your visitors easily find them. If you use a drop down menu in your site, make sure that the main categories and sub categories are properly placed in the menu bar.
    The call to action button and message must be placed distinctively to grab the viewers’ attention. Don’t use more than one call to action per page.

  7. Tell Your Visitors What You Offer-
  8. Your target audience reads your “about us” page to get an idea of your business. You must clearly write what products or services you offer and win your customers’ trust. It may not improve your bounce rate instantly, but a transparent “about us” page helps you establish your brand identity and thus, gradually your website’s bounce rate decreases.

  9. Easy Searching Option-
  10. You should embed a search tool in your website to make it user friendly. When you have a 50-60 page large ecommerce website, your visitors don’t have the time to check all the pages to find out their favorite products. The search tool helps them find products instantly and they spend more time in your site.

  11. Use Keywords Intelligently-
  12. When you write your website content, use relevant keywords in it. Keywords not only improve your search engine ranking, but it also helps you attract your target audience. When the visitors scan your website content and find proper keywords, they understand that they have reached their destination.

  13. Don’t Force Registration-
  14. Some websites show a registration form as soon as you type their URL and they don’t allow you access their homepage until you sign up. This is one the biggest mistake you can make. If you force your visitors to sign up, they will simply leave your site.

  15. Avoid Pop Ups and Use Less Advertisements-
  16. Pop ups are extremely irritating and can drive your visitors away from your site. Therefore, you must remove all the pop ups from your site.

Advertisements are one of the major sources of revenue and if you can’t remove all the advertisements from your site, at least minimize the number of advertisements to give your website a clutter free look.
You should follow the aforementioned guidelines to improve your website’s bounce rate. However, don’t try to make the necessary changes on your own. Hire a professional website development company to make your site user friendly.