Things To Look For When Hiring A Web Designer

The best way to get your business up and running these days is by promoting it through the internet. Whether you run a retail business, service business or a corporate empire, the first informational flyer people will look for to understand your business is on the internet so it is always better to have your own website that promotes your business exactly the way you want it.

Now building a website isn’t easy, nor is it cheap. You need to register your own domain, buy an address and then design a website. The first two are relatively easy but designing a website is the tricky part. You can get software that helps you design your website over various fixed templates but if you really want something unique and custom, you need to hire a web designer. A web designer is a trained professional that will help you design your website, any graphic work to be done on the website and manage your site while it is on the web. For large companies it is always smart to permanently have a web designer on staff. They will help you regularly update your sites, get customer interaction from sites and much more.

The main problem is how to hire a web designer. Not all of us need a full time designer or can afford one. Luckily because web design doesn’t really need you to be in the same vicinity as the business, you can hire any designer over the internet making it easy and cheap.

Hiring A Web Design Professional Or Firm

Of course our first reaction when hiring is how much would the best cost? Going for the best is always a good option but only if you can afford it. Professional and unique web design is a rare talent, talent that can be charged heavily. Professional firms or individuals offer you the best work with the latest graphic works a web site can handle. These designers focus exclusively on web designing using various skills to make the sites attractive. The various terms you will hear being used here include SEO experts, programmers, Coders and others. They are highly educated and trained in this line of work and are very efficient when it comes to meeting deadlines.

Because they are the direct workers, communication is never a problem. Contacting them directly helps you get your message through which is not the case in other forms of hiring done for web designers. If you are hiring a dedicated firm then it is much easier as all members of a web development team are under one roof. This form of hire is the most costly but because of the high competition in the market and because all members of the team rely on each other, prices are being kept quiet low to even compete with unknown freelancers.

Hiring A Consultant Firm

Normally we don’t have the expertise or the knowledge of web development to put together a team of web designers for any specific project. This is when technological consultant firms come in. These consultants help you put together a team of fine web developers, with every individual specialized in one component of the process. For example a normal team would consist of an SEO expert, a graphic designer, a web programmer, and a site coder.

The glitch here is that these firms don’t always have these teams ready for work. They select and hire when clients ask them to and assign them work. This means they are the communicators between you and the team which leads to delay in communication and hence is quiet inefficient. Furthermore every individual of the team demands his own fee separately. Accumulated, every member involved in the process will have to be paid plus an added fee to the consultant for managing the team altogether can become quite expensive.

Freelancers

Finding freelancers is the cheapest way to hire a web designer or a web development team. This is also the most used system to get most web design work done online. Freelancers with limited or great talent post ads and advertise their skills on various sites. They build a portfolio of their experiences and show it to you on demand during the hiring process.

These freelancers are in abundance to hire. This is because every individual even with basic web development skills applies for a web designer job and because they are so inexperienced or seek employment, they charge very low fees. This becomes an attraction for many clients. However, they do not have immediate supervision so it is very easy to lose control over the project very easily. Thus, you will have to remain on your toes throughout.

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Guide to SEO Friendly Web Design Service

Websites are considered as the virtual face of the businesses and especially for the online businesses, it is imperative to have a website that has user friendly attributes and defined navigational tools. However, existence of a website sans traffic is of no use and hence it is important to make a website search engine friendly. There are several aspects that account for the website’s visibility in the World Wide Web and in this regard, search engine optimization service helps a website to gain prolific online presence, while improving its organic rank. SEO service incorporates some on-page as well as off-page techniques which are implemented to make a website indexable to search engine crawlers. SEO friendly web design is one of the vital processes which lay the foundation of an all inclusive SEO campaign.

There are certain fundamental features that hold the key to successful SEO friendly web design services.

Say NO to Flash – To make your webpages search engine friendly, it is strictly recommended that you do not use flash designs. Undoubtedly, flash designs are visually appealing, but the search engine spiders find it difficult to crawl through the flash designs. The content within the flash designs are hence ignored. However, if you wish to use Flash in your website, make sure you include alternative textual description for the flash file, but never develop the entire website using Flash. For adding that touch of visual elegance for the visitors, you can link an option to view the entire website in Flash. For SEO friendly web design using Flash is not recommended.

Say NO to Frames – Search Engine spiders, as in flash, find it difficult to crawl through the website which uses frames. The content inside the frames are not viewed by the search engine spiders. However, if you deem usage of Frames an absolute necessity, then you can use the and tag. Using this tag, the search engine spiders can index some of the page content, at the least.

Keyword Insertion – There are many top-notch SEO companies which often ignore the benefits of proper keyword usage in the titles and Meta descriptions of the pages. Whereas, many SEO companies rendering affordable web development services stick to this simple guideline to deliver better result. In SEO friendly web design services, it is necessary to inert the keywords in the page title. Search Engines consider the first 65 to 67 characters of the title. So, it is important to keep the title within this number and have the targeted keywords incorporated. It is suggested not to stuff the title with excessive use of keywords; rather, the density of the keywords should be uniform. Same thumb rule is applicable in the page description. The characters fetched by the search engines in page’s description is 165, you should keep the limit as it is, with the primary keywords mentioned within.

It is recommended to use keywords in the URLs of the webpages and also in the directories and folders of the website. For example, if your webpage describes your company’s affordable web development services, then you can use this optimized filename – ‘yourwebsite.com/ affordable web development services.php’.

It is also imperative to use researched keywords in the heading tags of the web pages. No matter if its h1 tag, h2 tag or h3 tag inclusion of the researched keywords in the header tags will assist in increasing the relevance of the researched keywords on web pages this will ultimately help in better ranking of the webpages.

CSS Navigation and CSS Stylesheets: Using CSS drop down navigation and CSS stylesheets are two most important practices in SEO friendly web design service. Using the CSS navigation will make the texts crawlable and indexable by the search engine spiders. Flash or JavaScript will not allow this functioning. CSS Navigation shall help the search engine spiders to index the information used in navigational menu, and shall also help the spiders follow the hyperlinks used in your webpages. For gaining better visibility in search engine’s crawling, you can include a multi-level CSS drop down navigational menu.

CSS stylesheets is another beneficiary feature used in SEO friendly web design service. CSS Stylesheets facilitate quick loading time of the webpages. The search engine spiders can crawl the website at a faster pace.

Say No To Hidden Texts: Considered as one of the black hat SEO techniques, using hidden texts could penalize your website or even ban it from the SERPs. You should make sure that the body text in the pages should not be of the same color as the background text.

Use ‘Alt’ Tags: In SEO friendly website design it is necessary to use the ‘Alt’ tags for images and keep the textual information out of images. As the search engine spiders cannot determine the image the ‘Alt’ tags help the spiders by providing them additional information which they can index. You can also use the keywords in the ‘alt’ tags.

No Text in Images: Texts should not be included within an image. This will increase the load time of a page and harm the SEO perspective. Use CSS layers in the CSS stylesheet to position the texts on top of the image. This will help the image to download more quickly and also make the text on top of the image crawl-able and indexable by the search engine spiders.

SEO friendly website design is one of the crucial aspects of in SEO campaigns. Rightful implementation of the above mentioned web designing tips will not only make your website beautiful but will also make your site search engine friendly.