Web Designers: Choosing Freelance, Consultancy or Dedicated

A web designer is relatively easy to find; the difficult part is finding one that will bring success for your website. And because these professionals are found in three different types, mistakes borne of ignorance and misunderstanding can easily occur – sometimes costing thousands of dollars in lost time and business as a consequence. Understanding the differences between these three types of web design professionals is critical in order to develop a site that is appealing to both human visitors and search engines. The following explains each type of developer/design expert:

Freelance

Freelance web developers are the most common type. Unfortunately, because of the wildly differing skills sets between each individual, it can be nearly impossible to determine exactly how reputable and proficient each one is. Freelance web designers often work from their homes or shared office space, which means that their prices are generally much more affordable than a consultancy or a dedicated design firm. Unfortunately, this freedom can also mean problems for some.

Because freelance design professionals operate independently and with little oversight, projects can quickly spiral out of control with missed deadlines and inferior work. And while a freelancer is often easy to communicate with, this can also be a problem as criticism of work or multiple requests for redesigns can be taken personally and eventually deteriorate the business relationship.

Overall, freelance web designers may be a suitable choice for a small website without strict guidelines or deadlines. However, it should be noted that some freelancers are quite capable – and their unavailability will generally reflect this.

The Consultant Web Design Practice

The consultant’s primary offering is the ability to bring together all the necessary factions of creating a successful website. This can be especially useful to individuals, organizations and businesses that don’t have the time or expertise to put such a team together themselves. However, this feature can be as much of a bane as a blessing.

Because the consultant utilizes various members of a team that generally do not work directly for the consultant, there can be significant delays in communication and the production of work. Furthermore, consultancies are often a more expensive choice because fees must be inflated in order to pay all parties involved in the process – this means that the consultant’s salary is essentially an add-on. And because many of the components of a consultant’s team are freelancers, the problems mentioned above are just as prevalent with consultant designer firms as they are with individual freelancers.

The Dedicated Web Design Individual or Firm

The dedicated designer is a firm or company that concentrates almost exclusively on web design services. Designers, coders, programmers, SEO experts and internet marketing professionals are part of a cohesive team working out of the same virtual or physical office space. Communication with such groups is generally extremely efficient, and the offering of guarantees can provide many website owners with much-needed confidence in the team that manages their site.

Additionally, because all necessary components of the web development team are under one roof, prices are often competitive with those charged by consultancies, and even those charged by freelancers. And as a critical added benefit, most dedicated firms are able to stay abreast of changing internet practices and can respond much more quickly and effectively than another type of web designer.

Overall, the best choice for serious website owners is a dedicated web designer. Find out for yourself by using the links below now for a free, expert consultation. Let us show you precisely what we can do for you – including tools, resources, skills and services that freelancers and consultants just can’t match. Much of our information is absolutely free of charge. The sooner you call, the sooner your website can begin dominating its competition.

What to Look For When Hiring a Web Design Service

If you are planning on having the online presence of a business upgraded with a completely fresh website it will pay to be highly selective when it comes to choosing a web design service. In order to achieve business growth you really want to match the qualities of the web development service with the desired ambition and functions expected of a website. A well devised and planned website has the potential to make it easier to reach the desired sales targets and related marketing objectives.

Here are several of the steps involved in the process of hiring a skilled and responsible website development service:

Locate a design service

If you are able to rely on personal referrals or word of mouth, this is likely to offer the most efficient way of locating a reliable web design service. But, if you don’t have this opportunity you can use the Internet to search for the companies that seemed to be offering the type of design service you require. You might wish to look at the locally based companies or outsource overseas for getting the right service. If you are able to find positive comments next to a company’s name when conducting the research this is likely to be a good indication that you have located a reliable design web service.

Initial contact

In order to get an idea of the available options, arrange an initial interview with different web design companies in order to discuss your specific requirements in more detail. In the interview you might wish to use instant messaging or email in order to establish whether a web development company is able to offer the skills and experience that you need. A web design company really needs to have experience working on similar types of projects.

Inspect the Portfolio

One of the most effective ways to determine a web design companies qualities is to check the portfolio of previously completed work. On many occasion, you will find that a companies main website features a portfolio tab which will give you access to review the design capabilities of the web development service. If the websites featured in the portfolio are similar or close to what you are hoping to have designed, this is a good indication that you have located a potential design service.

It will always benefit to be careful in the process of choosing a web design company to make sure that the process runs as smooth as possible, and the result provides a website that is created in accordance with your initial specifications.

Ecommerce Website Designing and Development – Expert Tips

Making money through online shopping websites and ecommerce websites is a growing trend now. There are thousands of online shopping websites available but only a few have displayed improvement in the last year. However, there are some shopping sites that have shown high conversion rate. So, what is it that makes these websites sell themselves better than others?

In theory, there are many factors that contribute to the success of an online shopping website. The basic theme or aim of these factors is that the website should effectively connect to the visitor and provide a shopping environment that is reliable, easy and fun to operate. Clients can always take help of a web development company and procure highly attractive and effective web development solutions that can help then in increasing their online sales.

The three basic steps of online shopping experience that must be present in your website are:

Products must be easy to find: In an independent survey it was discovered that the biggest reason why shoppers won’t buy a product from a particular website even after landing on it is due to the poor search functionality of products on the website. They are not able to find what they want and turn to some other service provider. You require a web designing solution that can offer a unified user interface to your website. There are different types of users who need different type of search environment. Your website should be able to help them in finding their desired product in minimum steps. Some users may require extensive guidance to help them select their products while others may require a casual browse and select environment. It is your responsibility to make sure that they can easily find what they are looking for.

Showcasing the selected product: Once the visitor finds what he is looking for, the real work starts then. Your aim should be to make the user add the item in the shopping cart. The detail page of the product must be carefully created in order to convert the lead. Some of the factors that will help in retaining visitor’s attention and encourage him to purchase the product are:

Photo: High quality photographs that emphasize on the product are useful.
Price: Display the price clearly and before registering the users. Showing the price after users are registered will only annoy them and make them leave your site. Mention any discounts if you are offering any over the original price.
Reviews: Get some positive reviews and display them.
Add to Cart: Use “Add to Cart” as it is a non-committal word and allows them to keep on shopping whereas words like “buy now” may avoid users from clicking on it.
Related products: Suggest the visitor some related items to what he is viewing.
Deals: Shoppers are more likely to be stimulated by deals and offers. At-least try to offer free shipping services to gain an upper-hand.

Finalizing the sale: The last and the final step is completing the payment or checkout process. Shoppers do not want to spend too much time on payment of the goods and it may even end up badly for your business. Below mentioned tips will help you in finalizing the deal quickly and painlessly:

Single page checkout: One page checkouts are very effective in increasing the conversion rate.
Instant chat: Providing instant chat during the checkout process has been found very helpful in encouraging users.
Allow guest shopping: Registration should not be made compulsory before payment. The option of guest shopper should also be available.

The above tips will definitely help you in acquiring an effective web development solution for your ecommerce requirements. However, you should hire a professional web development company to get best ecommerce solutions.