Guide to SEO Friendly Web Design Service

Websites are considered as the virtual face of the businesses and especially for the online businesses, it is imperative to have a website that has user friendly attributes and defined navigational tools. However, existence of a website sans traffic is of no use and hence it is important to make a website search engine friendly. There are several aspects that account for the website’s visibility in the World Wide Web and in this regard, search engine optimization service helps a website to gain prolific online presence, while improving its organic rank. SEO service incorporates some on-page as well as off-page techniques which are implemented to make a website indexable to search engine crawlers. SEO friendly web design is one of the vital processes which lay the foundation of an all inclusive SEO campaign.

There are certain fundamental features that hold the key to successful SEO friendly web design services.

Say NO to Flash – To make your webpages search engine friendly, it is strictly recommended that you do not use flash designs. Undoubtedly, flash designs are visually appealing, but the search engine spiders find it difficult to crawl through the flash designs. The content within the flash designs are hence ignored. However, if you wish to use Flash in your website, make sure you include alternative textual description for the flash file, but never develop the entire website using Flash. For adding that touch of visual elegance for the visitors, you can link an option to view the entire website in Flash. For SEO friendly web design using Flash is not recommended.

Say NO to Frames – Search Engine spiders, as in flash, find it difficult to crawl through the website which uses frames. The content inside the frames are not viewed by the search engine spiders. However, if you deem usage of Frames an absolute necessity, then you can use the and tag. Using this tag, the search engine spiders can index some of the page content, at the least.

Keyword Insertion – There are many top-notch SEO companies which often ignore the benefits of proper keyword usage in the titles and Meta descriptions of the pages. Whereas, many SEO companies rendering affordable web development services stick to this simple guideline to deliver better result. In SEO friendly web design services, it is necessary to inert the keywords in the page title. Search Engines consider the first 65 to 67 characters of the title. So, it is important to keep the title within this number and have the targeted keywords incorporated. It is suggested not to stuff the title with excessive use of keywords; rather, the density of the keywords should be uniform. Same thumb rule is applicable in the page description. The characters fetched by the search engines in page’s description is 165, you should keep the limit as it is, with the primary keywords mentioned within.

It is recommended to use keywords in the URLs of the webpages and also in the directories and folders of the website. For example, if your webpage describes your company’s affordable web development services, then you can use this optimized filename – ‘yourwebsite.com/ affordable web development services.php’.

It is also imperative to use researched keywords in the heading tags of the web pages. No matter if its h1 tag, h2 tag or h3 tag inclusion of the researched keywords in the header tags will assist in increasing the relevance of the researched keywords on web pages this will ultimately help in better ranking of the webpages.

CSS Navigation and CSS Stylesheets: Using CSS drop down navigation and CSS stylesheets are two most important practices in SEO friendly web design service. Using the CSS navigation will make the texts crawlable and indexable by the search engine spiders. Flash or JavaScript will not allow this functioning. CSS Navigation shall help the search engine spiders to index the information used in navigational menu, and shall also help the spiders follow the hyperlinks used in your webpages. For gaining better visibility in search engine’s crawling, you can include a multi-level CSS drop down navigational menu.

CSS stylesheets is another beneficiary feature used in SEO friendly web design service. CSS Stylesheets facilitate quick loading time of the webpages. The search engine spiders can crawl the website at a faster pace.

Say No To Hidden Texts: Considered as one of the black hat SEO techniques, using hidden texts could penalize your website or even ban it from the SERPs. You should make sure that the body text in the pages should not be of the same color as the background text.

Use ‘Alt’ Tags: In SEO friendly website design it is necessary to use the ‘Alt’ tags for images and keep the textual information out of images. As the search engine spiders cannot determine the image the ‘Alt’ tags help the spiders by providing them additional information which they can index. You can also use the keywords in the ‘alt’ tags.

No Text in Images: Texts should not be included within an image. This will increase the load time of a page and harm the SEO perspective. Use CSS layers in the CSS stylesheet to position the texts on top of the image. This will help the image to download more quickly and also make the text on top of the image crawl-able and indexable by the search engine spiders.

SEO friendly website design is one of the crucial aspects of in SEO campaigns. Rightful implementation of the above mentioned web designing tips will not only make your website beautiful but will also make your site search engine friendly.

Web Design For Healthcare, Pharma And Medical Brands

Healthcare web design is a varied and huge animal. A lot of healthcare web development companies have difficulty knowing where to start. But really the principles are the same in this industry for any experienced and accomplished healthcare web development professional. But it is how a visitor finds you, sees you and the experience that they have that will truly determine how successful you website is.

Trust

Your healthcare web developments have to encompass trust at their heart. This is going to be the most valuable commodity, especially if you are a new or unknown company or service provider. The sector you are in will also influence how difficult it is to build up online trust. So the diet sector along with a lot of alternative therapy providers will have an uphill battle to win.

The issue you will have is this. Healthcare, like life insurance, car insurance and many other critical areas of our lives screams to our subconscious that we should only trust someone we know or who has been recommended to us by our friends. If you go now to a website and see a life insurance banner, you are probably not going to click it or buy straight away from an unknown supplier.

So How Do You Build Up the Trust Required?

Well as part of your healthcare web design you need to have someone on your side who knows how to build trust. Having someone on your side that has been there and done it is priceless. We ourselves have gone through the pain barrier over the years. This means that we have taken the lessons and successes on board so that you don’t have to.

Building an integrated healthcare web development strategy that gives trust is a two part story. The first part is the impact and first time impression of your site. We know this and are experts at this aspect. On average a visitor will take only about 5-10 seconds to make their minds up as to whether to stay or to hit that back button on their browsers. So you are looking to drop in the quality indicators for that fast scan that holds the visitor and encourages them to explore.

Engaging With the Visitor

To build trust and to retain a loyal reader and potential customer your healthcare website design and quality content has to be engaging on many different levels. It is not just about looking smart and professional. In fact that may actually work against you in some healthcare areas. Sometimes having a more relaxed, non-officious approach can pay enormous dividends. It becomes less about marketing speak and more about satisfying a visitor’s needs.

Ideas for healthcare website design here include multimedia content in the form of videos, webinars or audio interviews and recordings. It could also mean having a blog which is less formal and can take and accept comments. After a while this comment conversation actually generates its own content and power.

Making the Website Experience Easy

If your healthcare web design is terrible then you are not going to keep anyone on site, no matter how good the content or how engaging. The content needs to be logically and well organised for easy access. Nothing should be too many clicks away either. Your organisation is a professional one, so it generally should look as though it was put together by a professional. A very high standard of graphics is absolutely necessary.

Functionality and Security

This is where, as far as healthcare web development is concerned, we come into what is dealt with and regulated by the regulations, such as the ABPI and other professional bodies. The main things to consider are the protection of personal data if you have a forum or membership element, the security of information and the segregation of certain information to restrict access to certain groups of users. For instance this may mean the separation of healthcare data for practitioners and customers.

This is critical for your company. If you do not achieve this in the architecture of the healthcare website design, you put yourself at risk on several fronts. We know the importance of making sure this is done properly. If it is not done correctly it could mean censure or even worse a criminal prosecution or civil proceedings.

Then there is the case of social media interaction. If you fail to understand or handle this properly you will come seriously unstuck. Social media is a superb way of encouraging involvement and building your brand and reach. Sites such as Facebook and Twitter have immense power. But there are also dangers that you could fall foul of. The speed with which information can be spread and the huge amount of users who will share it make the whole area very sensitive. Fortunately, we have a lot of experience in managing sensitive and regulated campaigns and making sure they are successful.

Conquering SEO to Increase Visibility

Search engine optimization is a valuable way to promote your site and brand and to provide an additional way of gaining trust and visitors. Healthcare website design should be carefully and fully optimised and promoted with ethical methods to help the site rise to the first page of the search engines. This is a good natural way to gain domain authority with the likes of Google.

Of course you are also at the mercy of those search engines and the way they decide they will assess how important your site is in relation to its content for their searchers. But by building and promoting smart, we are able to give you the stability through any changes that may come.

So as you can see, healthcare web design incorporates a lot of both simple and complicated elements. These involve proper presentation, content and interaction, along with providing the best platform and strategy to promote, segregate and protect your company.

It is essential to ensure that you have someone on board with vast experience and innovative solutions to guide you through this process. This will also mean you avoid the pitfalls of web design and the regulating codes and laws.

Top Web Designs Trends to Follow in 2013

If you are running a website for your business organization or for personal branding then you should pay your attention to this post. The entire web-designing universe is going through the period of transition. Therefore, you should keep a close eye over the latest developments. In last few months, some new design trends have come in existence and swapped the established trends. So, it’s better for you to get aware with these design trends. On researching over web, you will find multiple new changes in new age websites but five changes are main and maintainable at here.

#1 Responsive Design

Since the inception of touch based internet-enabled devices, internet world was looking at the changing behavior of online visitors. Eventually, online users started spending the majority of their virtual engagement time on their SmartPhones. Therefore, the need of a responsive web design emerged. This design trend helps website owners in keeping their sites available for their targeted SmartPhone users. Technically, this trend detects the viewing environment of devices and adjusts the resolution of a website before sending the graphics on the device. Responsive web design is a content-focused approach to build web encounters. Considerably, this trend is not going to fade away in coming future because SmartPhone era has just begun. Therefore, you should update your website with this trend to target touch device using customers.

#2 Full Screen Design

It is also an innovative experiment with the user interface of websites. The full screen design tends online visitors to stay longer time on websites than that of simpler ones. Therefore, you should try to add special images as the background of your website. An appealing background will increase the potential of your website in a dramatic manner.

#3 Vertical & Infinite Scrolling

On looking at web, you can easily find a vast number of websites with vertical scrolling and even with infinite scrolling. The biggest example is pinterest.com. You can amaze your customers and online readers with the link free website browsing experience. It will improvise the look & feel of your website. Apart from Pinterest, Facebook is also among such infinite scrolling design trend using websites.

#4 Parallax Scrolling

It is one of the best design trends that took place in 2013. In this design trend, designers put different pictures at different pace and website gives the 3D like illusion to the visitors. This design trend is flourishing with a very fast rate.

#5 Typography

It is also one of the most trending design ideas in concurrent web design world. Some designers have explored cool design fonts that increase the impact of a website. More importantly, this design trend makes a website focused towards content instead of other stuffs. Therefore, online visitors easily understand the motive of website and suffice their needs without spending much of their time.

If you intend to grab the attention of your visitors in the very first second of website viewing then you should update your website with these bourgeoning designing ideas. You can prefer web design outsourcing to remotely located web development company because offshore companies will have better understanding of these design trends than your local ones.