Application Development Services for a Business Website

Web presence is very critical today for any business. Additionally, the advancement of ecommerce technologies has brought to the fore application development services that help sites accomplish much more for businesses than just give information or help market products. Web applications help websites accomplish specialised tasks that were once the domain of desktop applications.

If your business wishes to strengthen its online presence and target a vast market area that knows no geographical barriers, you should hire a website design company that has capacity for application development based on the latest cutting edge technology. Such technology makes it possible for businesses to advance their ecommerce operations with solutions such as online shopping Carts, Retail Management Systems (RMS) etc that facilitate online or electronic shopping.

Your business should go for the most scalable, flexible and dynamic applications for your website. The market environment is very dynamic hence necessitating the provision of solutions that can help businesses to adjust rapidly in order to address emerging challenges and opportunities.

Your developer should also take into consideration your customers’ unique preferences. The best way to address customers’ unique wants is to develop a highly customizable application. For the most part, it should be easy for your in-house team to change the default features and incorporate aspects that map into your business’s distinct line of production, products, concepts and position in the market.

The applications should be easy to use and highly intuitive. Usability of web applications can never be overemphasized especially if customers will need to interact with those. Remember not all web visitors or customers are computer-trained and as such, they might just as well leave your website for another if you do not offer the most enhanced user experience.

Important Considerations for a Website Design Company

Unlike most physical (tangible) products such as printers, computers etc, websites can have their efficacy tested online. This is good news for any one that wishes to assess the quality of services offered by any web development company. You may check some of the URLs the website design company is responsible for and determine whether you want to engage it.

You may invest a lot in Search Engine Optimisation (SEO), Social Media Marketing (SMM) Pay per Click (PPC) and get all the traffic you need but fail to realise business goals because your website fails to impress visitors. This necessitates serious consideration of your intended customers’ tastes and wants in the design and development process.

As you evaluate some of the company’s projects you should look out for a number of design factors that determine if its services can help you achieve your business goals. For starters, you need a website that supports easy usability and navigability. Make sure navigation links are conveniently placed for visitors to see. Also, have a home page link for every page of your site.

Additionally, ensure your web pages are easy and quick to load. Your visitors may not have a lot of time to wait for your pages to load so that they can find out what is in it. Remember there is also competition to beat and most visitors have a number of online destinations in mind before going for yours. Do not disappoint them!

Top Web Designs Trends to Follow in 2013

If you are running a website for your business organization or for personal branding then you should pay your attention to this post. The entire web-designing universe is going through the period of transition. Therefore, you should keep a close eye over the latest developments. In last few months, some new design trends have come in existence and swapped the established trends. So, it’s better for you to get aware with these design trends. On researching over web, you will find multiple new changes in new age websites but five changes are main and maintainable at here.

#1 Responsive Design

Since the inception of touch based internet-enabled devices, internet world was looking at the changing behavior of online visitors. Eventually, online users started spending the majority of their virtual engagement time on their SmartPhones. Therefore, the need of a responsive web design emerged. This design trend helps website owners in keeping their sites available for their targeted SmartPhone users. Technically, this trend detects the viewing environment of devices and adjusts the resolution of a website before sending the graphics on the device. Responsive web design is a content-focused approach to build web encounters. Considerably, this trend is not going to fade away in coming future because SmartPhone era has just begun. Therefore, you should update your website with this trend to target touch device using customers.

#2 Full Screen Design

It is also an innovative experiment with the user interface of websites. The full screen design tends online visitors to stay longer time on websites than that of simpler ones. Therefore, you should try to add special images as the background of your website. An appealing background will increase the potential of your website in a dramatic manner.

#3 Vertical & Infinite Scrolling

On looking at web, you can easily find a vast number of websites with vertical scrolling and even with infinite scrolling. The biggest example is pinterest.com. You can amaze your customers and online readers with the link free website browsing experience. It will improvise the look & feel of your website. Apart from Pinterest, Facebook is also among such infinite scrolling design trend using websites.

#4 Parallax Scrolling

It is one of the best design trends that took place in 2013. In this design trend, designers put different pictures at different pace and website gives the 3D like illusion to the visitors. This design trend is flourishing with a very fast rate.

#5 Typography

It is also one of the most trending design ideas in concurrent web design world. Some designers have explored cool design fonts that increase the impact of a website. More importantly, this design trend makes a website focused towards content instead of other stuffs. Therefore, online visitors easily understand the motive of website and suffice their needs without spending much of their time.

If you intend to grab the attention of your visitors in the very first second of website viewing then you should update your website with these bourgeoning designing ideas. You can prefer web design outsourcing to remotely located web development company because offshore companies will have better understanding of these design trends than your local ones.

Website Development Process: Dos And Don’ts For The Newbie Entrepreneur

As a website development professional, I’ve dealt with quite a few entrepreneurs who are planning to build a website. Most of them are, naturally, clueless about how the process works and how much time and effort they will have to put into it. Most people who are not a part of IT feel that website design and development is fun, creative processes. But they cannot be farther from the truth.

While creativity and fun are a part of developing websites, hard work, logic and planning are more important. Are you an entrepreneur involved in the process of developing a website for your business? Here is a simple list of dos and don’ts that will make your life simpler.

Just do it!

1) Find out how long it will take. Maybe, you have hired a developer and he tells you that it would take fifteen days to develop your website. After fifteen days, only half of the work is done (because you were unable to provide information or resources to the developer!) and your schedule will go haywire! If you have hired a website development company, make them promise that they have the track record of delivering on time.

2) Know what you want. Research before you plunge into the process. Make a list of websites that you like, tell the developer why you like them. Also, know what you expect the website to do for you. Tell your web developers and designers what effect you want to create through your website.

3) Be prepared for arguments and repetition. Unless you are the only person in your organization, you will realize that there are many conflicts of opinion between your and other members of your company about how the website should look and function. Be ready to discuss issues and know that sometimes you won’t be able to reach an agreement. Make one person responsible for the project and let her take the final decision.

Avoid at All Costs!

1) Don’t try to rush through it. Many businessmen tend to start with a lot of jest, but lose interest after some time and want to just be done with it. If you research properly and get the right person for the job, such a situation will not arise. But, things may drag on and this can cause frustration, which in turn may hurt the effectiveness of your website.

2) Don’t make assumptions, give all information clearly to the designers in black and white. For instance, if you are a publishing company and want all the content on the website to be perfect in terms of spelling, grammar and punctuation, you will need to give the text the developers. They will simple paste it. There are several places on a website (buttons, banners, navigation structure, etc.) where web developers simply fill out the information themselves. You’d have to give them clear instruction to ensure perfection.

3) Don’t compromise on quality for cheap rates. Getting a good deal is never a bad idea, but remember that if you throw peanuts, you get monkeys. Find good designers and developers; they may charge more but will help you build a quality website. And you will save a lot of working hours – experienced professionals work faster with minimum reiterations.

To wrap it up

For entrepreneurs who want to enjoy the process of website development, it is important to invest time and effort. If you do not want to play a hands-on role in website development, the best plan is to hire professionals website developers who are good at what they do.