Web Design For Healthcare, Pharma And Medical Brands

Healthcare web design is a varied and huge animal. A lot of healthcare web development companies have difficulty knowing where to start. But really the principles are the same in this industry for any experienced and accomplished healthcare web development professional. But it is how a visitor finds you, sees you and the experience that they have that will truly determine how successful you website is.

Trust

Your healthcare web developments have to encompass trust at their heart. This is going to be the most valuable commodity, especially if you are a new or unknown company or service provider. The sector you are in will also influence how difficult it is to build up online trust. So the diet sector along with a lot of alternative therapy providers will have an uphill battle to win.

The issue you will have is this. Healthcare, like life insurance, car insurance and many other critical areas of our lives screams to our subconscious that we should only trust someone we know or who has been recommended to us by our friends. If you go now to a website and see a life insurance banner, you are probably not going to click it or buy straight away from an unknown supplier.

So How Do You Build Up the Trust Required?

Well as part of your healthcare web design you need to have someone on your side who knows how to build trust. Having someone on your side that has been there and done it is priceless. We ourselves have gone through the pain barrier over the years. This means that we have taken the lessons and successes on board so that you don’t have to.

Building an integrated healthcare web development strategy that gives trust is a two part story. The first part is the impact and first time impression of your site. We know this and are experts at this aspect. On average a visitor will take only about 5-10 seconds to make their minds up as to whether to stay or to hit that back button on their browsers. So you are looking to drop in the quality indicators for that fast scan that holds the visitor and encourages them to explore.

Engaging With the Visitor

To build trust and to retain a loyal reader and potential customer your healthcare website design and quality content has to be engaging on many different levels. It is not just about looking smart and professional. In fact that may actually work against you in some healthcare areas. Sometimes having a more relaxed, non-officious approach can pay enormous dividends. It becomes less about marketing speak and more about satisfying a visitor’s needs.

Ideas for healthcare website design here include multimedia content in the form of videos, webinars or audio interviews and recordings. It could also mean having a blog which is less formal and can take and accept comments. After a while this comment conversation actually generates its own content and power.

Making the Website Experience Easy

If your healthcare web design is terrible then you are not going to keep anyone on site, no matter how good the content or how engaging. The content needs to be logically and well organised for easy access. Nothing should be too many clicks away either. Your organisation is a professional one, so it generally should look as though it was put together by a professional. A very high standard of graphics is absolutely necessary.

Functionality and Security

This is where, as far as healthcare web development is concerned, we come into what is dealt with and regulated by the regulations, such as the ABPI and other professional bodies. The main things to consider are the protection of personal data if you have a forum or membership element, the security of information and the segregation of certain information to restrict access to certain groups of users. For instance this may mean the separation of healthcare data for practitioners and customers.

This is critical for your company. If you do not achieve this in the architecture of the healthcare website design, you put yourself at risk on several fronts. We know the importance of making sure this is done properly. If it is not done correctly it could mean censure or even worse a criminal prosecution or civil proceedings.

Then there is the case of social media interaction. If you fail to understand or handle this properly you will come seriously unstuck. Social media is a superb way of encouraging involvement and building your brand and reach. Sites such as Facebook and Twitter have immense power. But there are also dangers that you could fall foul of. The speed with which information can be spread and the huge amount of users who will share it make the whole area very sensitive. Fortunately, we have a lot of experience in managing sensitive and regulated campaigns and making sure they are successful.

Conquering SEO to Increase Visibility

Search engine optimization is a valuable way to promote your site and brand and to provide an additional way of gaining trust and visitors. Healthcare website design should be carefully and fully optimised and promoted with ethical methods to help the site rise to the first page of the search engines. This is a good natural way to gain domain authority with the likes of Google.

Of course you are also at the mercy of those search engines and the way they decide they will assess how important your site is in relation to its content for their searchers. But by building and promoting smart, we are able to give you the stability through any changes that may come.

So as you can see, healthcare web design incorporates a lot of both simple and complicated elements. These involve proper presentation, content and interaction, along with providing the best platform and strategy to promote, segregate and protect your company.

It is essential to ensure that you have someone on board with vast experience and innovative solutions to guide you through this process. This will also mean you avoid the pitfalls of web design and the regulating codes and laws.

Improve Your Website’s Bounce Rate With These Web Programming Guidelines

The success of your business website depends on the time your target audience spends on your site. If your website’s bounce rate is high, you need to inspect the reasons and rectify them to make your website successful. Your website’s bounce rate can increase depending upon a number of web development mistakes. It can be bad design, an unorganized navigation system or longer website loading time. Here are some tips for you to decrease your website’s bounce rate.

  1. Check Your Website Design-
  2. When a visitor comes to your site for the first time, he gives high importance to your layout design and content. If he likes your homepage design, he will go deeper into your site and explore the services/products you offer.
    Therefore, you must design a professional layout to retain your visitors’ attention. Check the colors, contrast and readability of your site. Bad color combination and unprofessional fonts can diminish your website’s visual appeal. You should also check your website content for grammar and spelling mistake. Make sure that your website design is attractive enough to hold the viewers’ attention.

  3. Make Your Website Lightweight-
  4. Visitors won’t wait for a long time to see your website. If your website takes too much time to appear, they will simply skip it. You must optimize your site for faster page loading. Eliminate Flash elements and use fewer images to make your website faster.

  5. Simplify the Navigation System-
  6. Poor navigation is one of major reasons behind high bounce rate. Always place the main navigational links above the page fold to help your visitors easily find them. If you use a drop down menu in your site, make sure that the main categories and sub categories are properly placed in the menu bar.
    The call to action button and message must be placed distinctively to grab the viewers’ attention. Don’t use more than one call to action per page.

  7. Tell Your Visitors What You Offer-
  8. Your target audience reads your “about us” page to get an idea of your business. You must clearly write what products or services you offer and win your customers’ trust. It may not improve your bounce rate instantly, but a transparent “about us” page helps you establish your brand identity and thus, gradually your website’s bounce rate decreases.

  9. Easy Searching Option-
  10. You should embed a search tool in your website to make it user friendly. When you have a 50-60 page large ecommerce website, your visitors don’t have the time to check all the pages to find out their favorite products. The search tool helps them find products instantly and they spend more time in your site.

  11. Use Keywords Intelligently-
  12. When you write your website content, use relevant keywords in it. Keywords not only improve your search engine ranking, but it also helps you attract your target audience. When the visitors scan your website content and find proper keywords, they understand that they have reached their destination.

  13. Don’t Force Registration-
  14. Some websites show a registration form as soon as you type their URL and they don’t allow you access their homepage until you sign up. This is one the biggest mistake you can make. If you force your visitors to sign up, they will simply leave your site.

  15. Avoid Pop Ups and Use Less Advertisements-
  16. Pop ups are extremely irritating and can drive your visitors away from your site. Therefore, you must remove all the pop ups from your site.

Advertisements are one of the major sources of revenue and if you can’t remove all the advertisements from your site, at least minimize the number of advertisements to give your website a clutter free look.
You should follow the aforementioned guidelines to improve your website’s bounce rate. However, don’t try to make the necessary changes on your own. Hire a professional website development company to make your site user friendly.

Application Development – Tools of the Trade

The world has changed very dramatically over the last decade or two with technology being one of the driving factors behind it. Almost everywhere you look today you see how much modern technology has had a hand in dictating our world’s current pace. As a matter of fact, many of today’s high paying jobs involve people who have a lot of background with technology, especially those who are computer wizards. Those who are experts in the field of web development are most likely to get hired by certain companies because they know that their skills are absolutely invaluable. It takes a special kind of individual to be fully gifted in the field of web development because this is far from being one of the easiest jobs in the world.

Rewarding Your Talent
There is no question that being an expert web developer takes a lot of practice, and we mean a lot of good practice. It will be tough for those who wish to master their skills in this particular field, but that does not mean that your dedication will not be rewarded. Web developers stand to make an average of twenty five to thirty thousand dollars a year. Imagine all of your hard work being rewarded in the form of 5 digits annually. It really does not matter whether you work full time or part time as a web developer because your skills will not go unnoticed. You can rest assure that many employers will be hounding you if your skills go above and beyond their expectations. You never know when they will be looking for an application development specialist, so it is always better to sharpen your skills just in case.

Where You Can Work
If you are wondering where your skills in application development can take you, then wonder no more because there a bunch of places where you find work. If you think that your skills are worthy enough then you can try to work for multi-billion dollar corporations like Facebook. Facebook app developers are envied by programmers and all web developers all around the world because it is considered to be a dream job to work for such a company. You can also work as a freelancer by doing home based jobs, but this does not pay out as much. However, freelancing does have its positives since you do not have to worry about the pressures of working in an office environment, and you are not under any contract as well so you leaver yourself open for more opportunities.

If you really want a solid job that can support you for a lifetime and even improve your skills as an application development specialist then working for big name companies is for you. If you do get the chance to become one of the world’s many Facebook app developers then, by all means, grab that chance. You never know when it might slip away from you so make the most out of every opportunity.