Improve Your Website’s Bounce Rate With These Web Programming Guidelines

The success of your business website depends on the time your target audience spends on your site. If your website’s bounce rate is high, you need to inspect the reasons and rectify them to make your website successful. Your website’s bounce rate can increase depending upon a number of web development mistakes. It can be bad design, an unorganized navigation system or longer website loading time. Here are some tips for you to decrease your website’s bounce rate.

  1. Check Your Website Design-
  2. When a visitor comes to your site for the first time, he gives high importance to your layout design and content. If he likes your homepage design, he will go deeper into your site and explore the services/products you offer.
    Therefore, you must design a professional layout to retain your visitors’ attention. Check the colors, contrast and readability of your site. Bad color combination and unprofessional fonts can diminish your website’s visual appeal. You should also check your website content for grammar and spelling mistake. Make sure that your website design is attractive enough to hold the viewers’ attention.

  3. Make Your Website Lightweight-
  4. Visitors won’t wait for a long time to see your website. If your website takes too much time to appear, they will simply skip it. You must optimize your site for faster page loading. Eliminate Flash elements and use fewer images to make your website faster.

  5. Simplify the Navigation System-
  6. Poor navigation is one of major reasons behind high bounce rate. Always place the main navigational links above the page fold to help your visitors easily find them. If you use a drop down menu in your site, make sure that the main categories and sub categories are properly placed in the menu bar.
    The call to action button and message must be placed distinctively to grab the viewers’ attention. Don’t use more than one call to action per page.

  7. Tell Your Visitors What You Offer-
  8. Your target audience reads your “about us” page to get an idea of your business. You must clearly write what products or services you offer and win your customers’ trust. It may not improve your bounce rate instantly, but a transparent “about us” page helps you establish your brand identity and thus, gradually your website’s bounce rate decreases.

  9. Easy Searching Option-
  10. You should embed a search tool in your website to make it user friendly. When you have a 50-60 page large ecommerce website, your visitors don’t have the time to check all the pages to find out their favorite products. The search tool helps them find products instantly and they spend more time in your site.

  11. Use Keywords Intelligently-
  12. When you write your website content, use relevant keywords in it. Keywords not only improve your search engine ranking, but it also helps you attract your target audience. When the visitors scan your website content and find proper keywords, they understand that they have reached their destination.

  13. Don’t Force Registration-
  14. Some websites show a registration form as soon as you type their URL and they don’t allow you access their homepage until you sign up. This is one the biggest mistake you can make. If you force your visitors to sign up, they will simply leave your site.

  15. Avoid Pop Ups and Use Less Advertisements-
  16. Pop ups are extremely irritating and can drive your visitors away from your site. Therefore, you must remove all the pop ups from your site.

Advertisements are one of the major sources of revenue and if you can’t remove all the advertisements from your site, at least minimize the number of advertisements to give your website a clutter free look.
You should follow the aforementioned guidelines to improve your website’s bounce rate. However, don’t try to make the necessary changes on your own. Hire a professional website development company to make your site user friendly.

Application Development Services for a Business Website

Web presence is very critical today for any business. Additionally, the advancement of ecommerce technologies has brought to the fore application development services that help sites accomplish much more for businesses than just give information or help market products. Web applications help websites accomplish specialised tasks that were once the domain of desktop applications.

If your business wishes to strengthen its online presence and target a vast market area that knows no geographical barriers, you should hire a website design company that has capacity for application development based on the latest cutting edge technology. Such technology makes it possible for businesses to advance their ecommerce operations with solutions such as online shopping Carts, Retail Management Systems (RMS) etc that facilitate online or electronic shopping.

Your business should go for the most scalable, flexible and dynamic applications for your website. The market environment is very dynamic hence necessitating the provision of solutions that can help businesses to adjust rapidly in order to address emerging challenges and opportunities.

Your developer should also take into consideration your customers’ unique preferences. The best way to address customers’ unique wants is to develop a highly customizable application. For the most part, it should be easy for your in-house team to change the default features and incorporate aspects that map into your business’s distinct line of production, products, concepts and position in the market.

The applications should be easy to use and highly intuitive. Usability of web applications can never be overemphasized especially if customers will need to interact with those. Remember not all web visitors or customers are computer-trained and as such, they might just as well leave your website for another if you do not offer the most enhanced user experience.

Important Considerations for a Website Design Company

Unlike most physical (tangible) products such as printers, computers etc, websites can have their efficacy tested online. This is good news for any one that wishes to assess the quality of services offered by any web development company. You may check some of the URLs the website design company is responsible for and determine whether you want to engage it.

You may invest a lot in Search Engine Optimisation (SEO), Social Media Marketing (SMM) Pay per Click (PPC) and get all the traffic you need but fail to realise business goals because your website fails to impress visitors. This necessitates serious consideration of your intended customers’ tastes and wants in the design and development process.

As you evaluate some of the company’s projects you should look out for a number of design factors that determine if its services can help you achieve your business goals. For starters, you need a website that supports easy usability and navigability. Make sure navigation links are conveniently placed for visitors to see. Also, have a home page link for every page of your site.

Additionally, ensure your web pages are easy and quick to load. Your visitors may not have a lot of time to wait for your pages to load so that they can find out what is in it. Remember there is also competition to beat and most visitors have a number of online destinations in mind before going for yours. Do not disappoint them!

Top Web Designs Trends to Follow in 2013

If you are running a website for your business organization or for personal branding then you should pay your attention to this post. The entire web-designing universe is going through the period of transition. Therefore, you should keep a close eye over the latest developments. In last few months, some new design trends have come in existence and swapped the established trends. So, it’s better for you to get aware with these design trends. On researching over web, you will find multiple new changes in new age websites but five changes are main and maintainable at here.

#1 Responsive Design

Since the inception of touch based internet-enabled devices, internet world was looking at the changing behavior of online visitors. Eventually, online users started spending the majority of their virtual engagement time on their SmartPhones. Therefore, the need of a responsive web design emerged. This design trend helps website owners in keeping their sites available for their targeted SmartPhone users. Technically, this trend detects the viewing environment of devices and adjusts the resolution of a website before sending the graphics on the device. Responsive web design is a content-focused approach to build web encounters. Considerably, this trend is not going to fade away in coming future because SmartPhone era has just begun. Therefore, you should update your website with this trend to target touch device using customers.

#2 Full Screen Design

It is also an innovative experiment with the user interface of websites. The full screen design tends online visitors to stay longer time on websites than that of simpler ones. Therefore, you should try to add special images as the background of your website. An appealing background will increase the potential of your website in a dramatic manner.

#3 Vertical & Infinite Scrolling

On looking at web, you can easily find a vast number of websites with vertical scrolling and even with infinite scrolling. The biggest example is pinterest.com. You can amaze your customers and online readers with the link free website browsing experience. It will improvise the look & feel of your website. Apart from Pinterest, Facebook is also among such infinite scrolling design trend using websites.

#4 Parallax Scrolling

It is one of the best design trends that took place in 2013. In this design trend, designers put different pictures at different pace and website gives the 3D like illusion to the visitors. This design trend is flourishing with a very fast rate.

#5 Typography

It is also one of the most trending design ideas in concurrent web design world. Some designers have explored cool design fonts that increase the impact of a website. More importantly, this design trend makes a website focused towards content instead of other stuffs. Therefore, online visitors easily understand the motive of website and suffice their needs without spending much of their time.

If you intend to grab the attention of your visitors in the very first second of website viewing then you should update your website with these bourgeoning designing ideas. You can prefer web design outsourcing to remotely located web development company because offshore companies will have better understanding of these design trends than your local ones.